just Wink

 

American Greetings launched a new card line on June 20th called "just Wink," with writing, art, and a sense of humor geared toward the Millennial generation (gen Y). Our alternative humor illustration team was heavily involved with developing the look of these cards. It's hard to pinpoint any one particular style across the board. It's actually a nice blend of sophisticated, designed, retro, contemporary, boutique etc., but as a whole, the line holds together really well and looks pretty fresh, in my humble, unbiased opinion ;o)

You can find "just Wink" cards in CVS, Rite Aid and many other drug stores everywhere, or grocery stores like Wegmans in the northeast, Ralphs and Albertsons in my old stomping grounds out in California, and so on....

Here is part of one of those "just Wink" cards (the part that I illustrated.) The character is based on that guy that we all seem to know... ;o)